Our Approach

As with any investment, the potential to make a return on that investment is the key determining factor.

Target entities must demonstrate the ability to grow rapidly while scaling effectively. The business’ potential to scale and the team’s perceived ability to do so is a key determining factor to receiving funding.

What is your investment process?

At 1731, we understand founders have to wear many hats, but believe founders should spend more time understanding their customers than with investors. We’re continuously refining a transparent investment process designed to be comprehensive, personable, and focused.

Our Process

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Intro Call/ Founder Assessment

We conduct an initial founder call to assess both product-market fit and founder fit. We are striving to build relationships with savvy, passionate, and teachable founders with thoughtful brand stories to share

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Follow Up Call ​

Preliminary supply chain + distribution, financial, and current growth strategy review. Aiming to gain insight to a path to profitability

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Data Gathering + Market Analysis

Internal gathering of additional market data to create an accurate depiction of the current and future state of the category, and how your brand might fit in the market; while also diving deeper into the competitive landscape

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Due Diligence

Launch formal due diligence process to verify key items (e.g. financials, patents, certifications, contracts, etc.)

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Deal Negotiation

Negotiation and finalize deal terms in collaboration with founders

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